My heart swelled with pride when I first read those words. I was looking at the back of my eldest son Ed’s new business card. In a recent blog post I mentioned that he had opened the first all green pizzeria in New York City. His new business venture is named “Pizza by Cer té.” It represents an extension of his very successful catering business (Cer té) that he runs in midtown Manhattan.
Everything in his pizza place is organic or made from recyclable material (even the counter-tops in the restaurant are made from recycled beer bottles). All the ingredients for his pizza are obtained fresh from local growers and farmers (except for the herbs that he himself grows on the walls of his restaurant). But what impresses me most is his sense of humor. I am sure he could have used other organic and recyclable materials for his business cards but “elephant dung” shows me he knows how to separate himself from the crowd—besides simply making great pizza.
When I first heard of his plan for an all green pizza shop in midtown Manhattan I was worried that his “inner chef” would cause him to create expensive, petite and exquisitely presented “foo-foo.” Nope! Instead, I was delightfully surprised that his pizza pie size was worthy of the burly (and hungry) construction worker and made with care and the variety of quality ingredients and unique taste combinations that would satisfy discriminating epicureans. It is extraordinary pizza.
Congratulations, son—you have solved a mystery of life!
Ever since I was a young child I have chosen to live in an environment of visionary creativity and appreciate all those who help to expand this environment in the world. That is why I chose to become an artist and creative writer. That is why I built a solar home. That is why I garden organically and naturally (which forces creative solutions and thinking). And, that is why I follow the theological writings of Emanuel Swedenborg. I am not a 9-to-5 guy (and neither was Jesus).
When Jesus walked the earth he challenged His followers to think more creatively—that is why He spoke only in parables! This is also the creative strategy behind the fantastic scenarios and miraculous events described throughout the Holy Word. The Bible’s infinitely sacred message goes well beyond what the physical eye can see. God purposely designed us to look beyond our ocular vision and to view things from a deeper perspective.
Creative thinking animates both the human heart and mind (which is the human spirit). Without creative thinking even TRUTH becomes unappetizing, robotic and oppressive when implemented.
The world (and life) is nothing without new ideas, which can both stretch and delight our neurons (brain cells). In fact, the Lord’s Second Coming will only be noticed and appreciated by those who are willing to let new ideas into their hearts and minds.
God wants to turn us on—either through a new understanding of Scripture or new uses for elephant dung!!
Pizza by Cer té – 132 East 56th Street, NYC 10019